Einstein in Theory: The scientist as public intellectual

albert-einstein

Click Here to Read:  Einstein in Theory: The scientist as public intellectual by Gertrude Himmelfarb on the Weekly Standard website on May 11, 2015.

Click Here to Read: Einstein as a Jew and a Philosopher Review of Einstein: His Space and Times by Steven Gimbel, Reviewed by Freeman Dyson on the New York Review of Books Website in the May 7, 2015 Issue. Continue reading Einstein in Theory: The scientist as public intellectual

Steve Quartz: the neuroscientist who studies what’s ‘cool’ and why

ZooeyDuchanel

Click Here to Read: Steve Quartz: the neuroscientist who studies what’s ‘cool’ and why: We think of cool as ephemeral, a moving target. But a California neuroscientist and author of a new book on ‘neuromarketing’ says he’s got it down to a science by Paul Oswell on the Guardian Website on May 2, 2015.

For a time, Zooey Deschanel was the very definition of cool. A neuroscientist says he can show exactly how our brains react to that status.   Photograph: David Livingston/Getty Images